About Us

AboutUs

GROUP PROFILE

Founded in 1998,Greenery Fruit Group is one of China’s excellent fruit supply enterprises,which integrates fruits planting, wholesale, chain-store retail and E-commercebusiness, is one of the“ Top 10 Chain Brands of China FruitIndustry” and “Hunan Province Agricultural Industrialization Leading Enterprise”

Greenery Fruitowns four major business :Wholesale, KA Supermarket, Chain-Store Retail,E-commerce,and has more than 20,000 square meters of modern logisticdistribution center,more than 100 direct supply fruit orchards around the world and dozens of largecold storage warehouses. Greenery Fruit ensures that the high quality fruitsare from orchards directly, the whole delivery are convoyed by the cold chain,and the delicious fruits arrives at home without any stop.

For the past 24years, Greenery Fruit has always played as a leading role in sustainabledevelopment, enterprise social responsibility, and the supply of employmentopportunities.The chain stores and distribution network have spread throughoutHunan and Jiangxi, and strategically launched in Shanxi, Chengdu,etc.Till toDecember 2020, Greenery Fruits reached the annual sales of 200,000 tons fruits,more than 800 multi-business stores and 6000 employees.

In May 2014,Greenery Fruits online mall was officially launched, explored the O2O doubleline retail service of full-channel and full-category, exceeded 5,500,000online membership, which signified embarking on a new fruits retail journey.

20000+㎡
? 20000+㎡ Modern cold-storage process and logistic distribution center.
100+
100+ Fruits direct-supply orchards all around world.
1200+
800+ multi-business stores
5000+
5000+ employees
5500000+
5000000+membership

Brand story

Shaded with Green leaves, Branches Full with Fruits.

In 1998, carried with shoulder pole, the worn and weary man was the unique scenery along the Xiangjiang River.

For one family happiness, the old brother backed the bamboo punnets, crossed so many orchards among the mountains.

For thousands families happiness, the brothers founded Greenery Fruits, have carried the orchards in front of the doors of thousands family.

To seek real freshness, Greenery Fruit has walked across from Hunan to the whole of China.

At the moment of daybreak, it watched the beauty of the apply with dew.

In the twilight of the sunset, it tasted the acidity of the pumelo thousand of times.

On the night of bright moon with sprinkled stars, it savored the sweetness of the orange of strikingness.

Blew by sea breeze in Chile, climbed up the mountain in USA, walked the meadow in New Zealand.

Greenery Fruit has drew the essence of the world, measured the orchard by its footsteps, told the story of natural rain and dew.
Selects the endowed excellence fruits, bred the reliable fruits by responsibility, carries the fresh and healthy by technology.

Has persisted on the original intention in 20yeas, has carried on one mission by 20years,
Be honest and bring benefits to others when it gets benefits.
Renders the growers by sincerity, the customers with conscience, the partners with honesty, the society with love.

Fruits is not only for livelihood, but also a career.

Fruits is not only a career, but also a sentiment.

Annual ring has been weaved by time, now happiness has been full of branches.
Once the little Greenery, now has established well and has been vigorously developing.

Let more people taste the fine fruits,

Let more enjoy the happiness and gentle in lives,
Greenery Fruit, the orchard in front of the family.

Has always been here with you.

development path

Development course

2021

In March, Greenery Fruit started the construction of Ningxiang Modern Intelligent Logistic DC.

Continue.....

2020

In May, Greenery Fruit expanded against the economy downturn trend of Covid-19, opened 100 new stores within 60days after resuming work.

In June, Greenery Fruit opened the channel for franchise stores.

In November, Greenery Fruit launched in Xiangyang city (Hubei province) with 14 new chain-stores.

In December,Greenery Fruit chain-stores number reached 800 stores.

2019

In September, Greenery Fruit opened 30 stores in the same day, first launched in ZhangJiaJie City with 10 stores.The Greenery chain-store exceeded 500 stores.

In November,2019 Chilean Cherries Launching Ceremony was held by Greenery successfully, simultaneous Greenery first charter flight loaded with Chilean cherries landed in Changsha, which took off from Chile to China directly.As a result, Changsha became first inland city held the cherry launching ceremony after Beijing,Shanghai, Guangzhou, Shenzhen.

2018

In February, the single-day sales value of Greenery chain stores exceeded RMB10 million.

In March, the secretary of Changsha municipal party committee Mr.Hu Henghua met friendly with the General Manager of Greenery Mr TangHong.

In April,Greenery held the 20^th anniversary and 2018 annual ceremony.

2017

In May, Greenery Kingsun modern logistic DC was put into operation.

In December,Greenery imported directly 100 containers of Chilean cherries, the sales reached 2 millions kilograms in the season,which accounted for 70% of the circulation of Chilean cherries in Hunan province.

2015

In August, Greenery Fruit was elected as Hunan leading agricultural enterprise.

In August, Yuan Longpin,academician of Chinese Academy of Engineering, visited Greenery Fruit with inscription.

In November,Greenery Fruit started the construction of Shine-Muscat grape planting demonstration orchard which covered 380 Mou, it signified the starting of a new chapter of Greenery modern planting agriculture.

2014

Greenery online mall, mobile mall officially launched, which started the“ ALL CHANNELS, ALL CATEGORIES” O2O double line retail service mode.

2012

The second generation self-owned chain store, Guangyi store, which was the thirtieth store,was opened successfully,it indicated that Greenery stepped into a new stage.

Became strategic partner with Zespri New Zealand in Hunan.

The Dayao store-the chain store, which area was over 500m²at the first time,was opened in LiuYang City.The first day the sales turnover reached 130,000RMB.

2011

Set up the direct-supply orchard, built self-owned factory in Thailand, founded the self-owned brand“HongQi, Jia”.

Became the exclusive distributor of New Zealand Zespri Kiwifruit in Hunan.

Changsha Green Agricultural Product Trading Co.,Ltd was founded.

2009

Greenery Fruit chain store- BeiHu store-was opened in Chenzhou, which meant Greenery started the chain stores layout across the Hunan.

2008

Shared stock with XinJiang Top Agricultural product Co., Ltd, became the Hunan exclusive distributor of more than 20 XinJiang companies, which have many famous agricultural products (e.g.TOP, Sheng Brand Pear), then the annual sales turnover of XinJiang fruits in Hunan jumped to over ten thousand tons from several hundred tons.

The first Greenery self-owned fruit chain store-XiLong store-was opened,it meant that Greenery Group stepped into third industry.

2007

Tian Xiang Agricultural Co.,Ltd was founded.

Launched in more than 10 stores of RT-market in Hunan, Hubei, Shanxi, Jiangxi,

2006

Launched in Shenzhen Rainbow Shopping Mall.

2005

Launched in Wants Supermarket of Tongcheng Group.

2004

Launched in Hongxiang Fruit Wholesale Market

Xiang Hong Agricultural Co.,Ltd was founded.

2000

Got involved in KA marketing, generally became the supplier of many well-known enterprises, e.g.RT-Mart, Hema Fresh, Friendship Store.

1998

Launched in Maojiaq

1996

Founded the fruit marketing department of Changsha Civil aviation.

2021

2020

2019

2018

2017

2015

2014

2012

2011

2009

2008

2007

2006

2005

2004

2000

1998

1996

development path

Development course

2021

In March, Greenery Fruit started the construction of Ningxiang Modern Intelligent Logistic DC.

Continue.....

2020

In May, Greenery Fruit expanded against the economy downturn trend of Covid-19, opened 100 new stores within 60days after resuming work.

In June, Greenery Fruit opened the channel for franchise stores.

In November, Greenery Fruit launched in Xiangyang city (Hubei province) with 14 new chain-stores.

In December,Greenery Fruit chain-stores number reached 800 stores.

2019

In September, Greenery Fruit opened 30 stores in the same day, first launched in ZhangJiaJie City with 10 stores.The Greenery chain-store exceeded 500 stores.

2018

In February, the single-day sales value of Greenery chain stores exceeded RMB10 million.

In March, the secretary of Changsha municipal party committee Mr.Hu Henghua met friendly with the General Manager of Greenery Mr TangHong.

In April,Greenery held the 20^th anniversary and 2018 annual ceremony.

2017

In May, Greenery Kingsun modern logistic DC was put into operation.

2015

In August, Greenery Fruit was elected as Hunan leading agricultural enterprise.

In August, Yuan Longpin,academician of Chinese Academy of Engineering, visited Greenery Fruit with inscription.

2014

Greenery online mall, mobile mall officially launched, which started the“ ALL CHANNELS, ALL CATEGORIES” O2O double line retail service mode.

2012

The second generation self-owned chain store, Guangyi store, which was the thirtieth store,was opened successfully,it indicated that Greenery stepped into a new stage.

Became strategic partner with Zespri New Zealand in Hunan.

The Dayao store-the chain store, which area was over 500m²at the first time,was opened in LiuYang City.The first day the sales turnover reached 130,000RMB.

2011

Set up the direct-supply orchard, built self-owned factory in Thailand, founded the self-owned brand“HongQi, Jia”.

Became the exclusive distributor of New Zealand Zespri Kiwifruit in Hunan.

Changsha Green Agricultural Product Trading Co.,Ltd was founded.

2009

Greenery Fruit chain store- BeiHu store-was opened in Chenzhou, which meant Greenery started the chain stores layout across the Hunan.

2008

The first Greenery self-owned fruit chain store-XiLong store-was opened,it meant that Greenery Group stepped into third industry.

2007

Tian Xiang Agricultural Co.,Ltd was founded.

Launched in more than 10 stores of RT-market in Hunan, Hubei, Shanxi, Jiangxi,

2006

Launched in Shenzhen Rainbow Shopping Mall.

2005

Launched in Wants Supermarket of Tongcheng Group.

2004

Launched in Hongxiang Fruit Wholesale Market

Xiang Hong Agricultural Co.,Ltd was founded.

2000

Got involved in KA marketing, generally became the supplier of many well-known enterprises, e.g.RT-Mart, Hema Fresh, Friendship Store.

1998

Launched in Maojiaq

1996

Founded the fruit marketing department of Changsha Civil aviation.

2021

2020

2019

2018

2017

2015

2014

2012

2011

2009

2008

2007

2006

2005

2004

2000

1998

1996

company culture

Company Culture

Mission

Seeking selling channel for China growers, imp...

Vision

Creating the Top 1 Brand in fruit industry.

Value

Be honest and bring benefits to others when we ge...

Business Philosophy

Do only one thing: concentrating on fruit.

Marketing Philosophy

Do only sell good fruits, no make dishonest money...

Learning Philosophy

Progress, surpass, and learn from the people with...

Enterprise Honor

湖南省食品流通行業協會副會長

長沙市零售商業行業協會副會長單位

精準扶貧先進單位

湖南省食品誠信示范單位

2015年3.15優秀企業上榜品牌

湖南省質量服務雙優單位

2013年度銷售大戶

2015中國果業十大品牌連鎖超市

湖南省農業產業化龍頭企業

2018年長沙市知名農業品牌

Online application

About Us

2021

2020

2019

2018

2017

2015

2014

2012

2011

2009

2008

2007

2006

2005

2004

2000

1998

1996

2021

2020

2019

2018

2017

2015

2014

2012

2011

2009

2008

2007

2006

2005

2004

2000

1998

1996

Mission

Vision

Value

Business Philosophy

Marketing Philosophy

Learning Philosophy